Designing the service delivery system should focus on what creates value to the core organisations and how to engage frontline employees to deliver the ultimate customer experience. The service blueprint is an applied process chart which shows the service delivery process from the customer's perspective.

The strategy and process design is fundamental to the design of the overall service management model. The ITIL Service Value System. The following are common examples of service businesses. The following are illustrative examples of product value. The technique was first described by G. Lynn Shostack, a bank executive, in the Harvard Business Review in 1984. Service Strategy helps to design, develop and implement service management as organizational capabilities and strategic assets as well.

Each value stream may also include contributions from many different practices, for example one value stream may involve relationship management, portfolio management, service design, software development and management, service validation and testing, release management, change enablement, and organizational change management. ITIL 4 Service Design. The link between user experience and service design is even closer. Customer-centric design is the process of building your product or service based on the wants, needs, and challenges of your customers. If you are thinking about digital transformation, you are inevitably talking about service design and vice versa. … But today, digital and service design go very much hand-in-hand.

It covers design principles and methods for converting strategic business objectives into portfolios of services and service assets, hence providing great business values. As a new field, the definition of service design is evolving in academia. Service design draws on many concepts, ranging from user experience, marketing and project management in order to optimize new services. IT service management (ITSM) is a concept that enables an organization to maximize business value from the use of information technology. Product value is the perceived worth of a product or service in the eyes of customers. These voices arrive through many channels. The service blueprint is a technique originally used for service design, but has also found applications in diagnosing problems with operational efficiency. If you can develop a product that has significant value to customers at a price that is perceived as fair, it may sell well.

Advanced economies have shifted towards a service-based economy whereby the total value of services may exceed the total value of products as a percentage of GDP.