PESTLE Analysis of Nike analyses the brand on its business tactics.

Economic factors that affect business as it is some of the other ways connected to business and influence drive of business like labor and its cost is always a controversial economic factor that affects the economy.

The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Nike PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Nike reduced costs and about two thousands posts or five percent of its labour force during recession. Many countries have started outsourcing of labor from other countries. Economic Factors.

Nike bears the responsibility of being a major world manufacturer of sports footwear and apparel and generated revenue of US$18.6 billion in 2008.

Economic factors Recession is the greatest economical issue in several companies. In common with all consumer-facing organisations, Nike faced challenging trading conditions since the financial crises of 2008-9 and contingent. Legal factors have to do with government regulations that come into play from time to time. Conversely, Nike has Nike is a sound stock based on its steady stock performance and growth in earnings per share, revenue and net income, strong balance sheet, and … Economic. Economic factors are connected with goods, services, and money. (ending May 31, 2008) Like all other consumer-facing organizations Nike is suffering from a setback since the fiscal crises of 2008-9. economic slowdown; this has applied in both Western markets (such as the US) and the Asia-Pacific region (Whitehead, 2012). Nike shoes are easier to recycle, and the solvent use of reduced by over 85% when compared with other brands like tiger and Adidas. Adidas AG---Adidas have currently branched out into customization of footwear products; it is important that Nike are aware of this so Nike can sustain its competitive advantage over them.Adidas’s revenue- $18,580.2 million in financial year end of 2011 fy2011 whereas Nikes revenue= $24,128 million (last financial data given on Marketline). Despite directly affecting businesses, these variables refer to financial state of the economy on a greater level — whether that be local or global. Legal. Nike shoes are greener and more ethical as compared with other products in the USA market.